Frida Kahlo por TANE
During my participation in the Frida Kahlo campaign for TANE, I played a fundamental role as the manager of the graphic design team.Ā My main responsibility was to define the visual identity of the collection, merging the aesthetics with the essence and legacy of this iconic artist.
In addition to leading the design team, I significantly contributed to the conceptual development of the campaign, product photography, and graphic implementation across the brand's spectrum.Ā My work was not limited to the creative field; I was also involved in developing materials for both point of sale and digital platforms. From creating printed materials to crafting content for social media and digital campaigns.
In summary, my contribution to the Frida Kahlo campaign for TANE ranged from directing graphic design to implementing creative strategies and executing campaigns in both the physical and digital realms, all with the aim of honoring and celebrating the legacy of this extraordinary Mexican artist.
